Show Your Badge SF Discounts

PAMLA 2025 attendees are invited to take advantage of San Francisco’s official “Show Your Badge” convention discounts, available simply by presenting your conference badge at participating locations. These offers include savings on dining, museums, tours, and a variety of cultural attractions throughout the city, making it easier to enjoy San Francisco during your time at the InterContinental.

Visitors interested in city tours can enjoy discounted access with Big Bus Tours, which offers flexible hop-on, hop-off sightseeing options across major landmarks. For those wanting to explore beyond the city, Extranomical Tours is offering special rates on their excursions to Muir Woods, wine country, and other regional destinations. Bay cruise options are also included, with City Experiences providing a reduced fare for their popular waterfront cruises and Red & White San Francisco Bay Cruises extending a similar discount to badge-holders. Pier 39 is likewise participating in the program, giving attendees an additional opportunity to explore one of the city’s most visited waterfront districts.

San Francisco’s vibrant arts and culture institutions are also represented. The California Academy of Sciences is offering a badge-holder discount on general admission to its renowned aquarium, planetarium, and natural history exhibits. The San Francisco Museum of Modern Art (SFMOMA) is extending savings for PAMLA attendees as well, and the Yerba Buena Center for the Arts—located just steps from the InterContinental—has its own Show Your Badge offer for its exhibitions and performances. For those interested in live entertainment, the acclaimed circus-theatre production Dear San Francisco at Club Fugazi is also participating, providing a discount for evening performances. The SF Wine School is offering a reduced rate on select tasting experiences.

Dining options are plentiful, with local favorites and upscale destinations alike participating in the program. Attendees can receive discounts at Brenda’s French Soul Food, China Live, and Feng Cha, as well as Harborview Restaurant & Bar and Mastros Steakhouse. Additional participating restaurants include Ozumo, Perbacco and Zoe Cocktail Bar & Bites.

Transportation within the city is made easier through a discount on the MuniMobile app, which offers reduced fares for city buses and light-rail services when using the Show Your Badge promotion. These deals collectively provide a convenient and affordable way for PAMLA 2025 attendees to explore San Francisco’s neighborhoods, attractions, and culinary offerings throughout the conference weekend.